Sampling discourse

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Julian Barg

The sample selection for a discourse analysis is challenging. On the one hand, one wants to select texts that are meaningful, i.e., make an impact. Nobody wants to study hundreds of texts that are completely irrelevant to the world we live in. On the other hand, what texts are made to bear on the world is already determined by a process of social selection that can be studied by itself. Discourse does not discuss that which is already taken for granted. This taken-for-grantedness renders possible an almost effortless social experience, because most facets of our social world can be skipped over in each utterance (Berger and Luckmann 1966; Steele 2021).

Berger, Peter L., and Thomas Luckmann. 1966. The Social Construction of Reality: A Treatise in the Sociology of Knowledge. Garden City, NY: Doubleday Anchor.
Steele, Christopher W. J. 2021. “When Things Get Odd: Exploring the Interactional Choreography of Taken-for-Grantedness.” Academy of Management Review 46 (2): 341–61.



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Barg (2021, Sept. 4). Julian Barg: Sampling discourse. Retrieved from

BibTeX citation

  author = {Barg, Julian},
  title = {Julian Barg: Sampling discourse},
  url = {},
  year = {2021}